Sporting Event Tickets

My opinion is about the price of sport event tickets. Why are they so pricey? I'm in Daytona right now for the Daytona 500, and a seat for the race is $330. I myself this is outrageous. First off, this sport is just a good ole country sporting event, where people go to basically have a good time, and see a few cars bump into each other. So I have to complain about the prices of these tickets. But not only for Nascar tickets, the Super Bowl, a thousand dollar ticket, I am sorry, but this is ridiculous.